The big news in the dextrosphere (“short” for “right-wing bloggers”) this week was the collapse of the Pajamas Media ad network. The issue was brought into the open by Protein Wisdom’s Jeff Goldstein. I recall when PJM’s ad network was being started up, years ago. People judged the merits of the plan and made their decisions accordingly. Some didn’t join, some did. Some reaped the benefits, others did not. And now everyone is facing the results of their choices.
It’s about choices. Unfortunately, sometimes choices have to be made in the dark, with a less than full disclosure of material information. The infamous explanation by Roger Simon is currently not pulling up on my browser. Bits and pieces are out there, but this quip is what people are discussing:
Actually that part of our business has been losing money from the beginning, so the people getting their quarterly checks from PJM were getting a form of stipend from us in the hopes that advertisers would start to cotton to blogs and we could possibly make a profit. Didn’t happen. No wonder those people are kicking and screaming now that they are off the dole. I might too. [What's their beef? I thought most of them were free marketeer libertarians or something.-ed. Go figure.]
Jeff’s retort was scathing but appropriate. I see no reason whatsoever to keep the people on the ad network in the dark about business being in the red. I really don’t. To take that dig that PJM’s ad network has become a form of “wingnut welfare,” from the very person who founded that damn thing, was out of place. I don’t quite understand how the bloggers paid by the ad network never got the disclosure that not only are they benefitted from a loss-leader program, but that they were in fact contributory to it.
Did the PJM ad network fail because it was a throwback to medieval patronage of the arts? All clues seem to indicate “yes,” and the responsibility to choose was not necessarily that of the bloggers themselves. They thought they were blogging along just fine and making money for PJM while PJM was making money for the bloggers and the VCs.
Leftist bloggers, though, shouldn’t be so liberal with the schadenfreude. Patronage, as I believe, isn’t a good model. In the case of the PJM adnet, I’m glad to see it go. Graceless and charmless as the pink slip may have been, and given that some of the full-time bloggers have but a month to find new work, there is a benefit to its dismantling. For one, maybe we might venture a little past the all-too-familiar territory that PJM has built. Just in the writing of this post I’ve come across Locust Blog, and Atlas Shrugs. The number of blogs has risen, the signal-to-noise ratio has gotten really low, and quality, that ever-elusive metric, is hard to come by. The temptation to coalesce is strong, but the dangers—such as backscratching, banishment of unwelcome opinions—are real.
Burn bright or burn out doesn’t just apply to photography; it applies to everyone.
February 5 2009, 17:00 | Filed under: Tech | No Comments |
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